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Lawn Care General Manager and Sales/Marketing Lead Charlotte

Lawn Care General Manager and Sales/Marketing Lead

Full Time • Charlotte
Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance
About the Role:
We’re looking for a driven, people-focused Lawn Care Marketing, Sales, Operations, and Service role. This is a hybrid role combining hands-on lawn care applications and operations management with customer-facing sales and service responsibilities. The ideal candidate is a self-starter who thrives in the field, can build strong customer relationships, and is motivated to help grow the business. While hands on applications will be required, the long-term goal is growth and developing a team.

Key Responsibilities:
  • Represent the company at local trade shows, community events, or networking opportunities to drive brand awareness
  • Perform lawn care applications (fertilization, weed control, aeration, seeding, etc.) with accuracy and professionalism
  • Evaluate and manage customer properties to ensure top-tier results and recommend solutions as needed
  • Build and maintain strong relationships with existing customers through responsive communication and exceptional service
  • Identify upsell opportunities and provide recommendations that align with customers' needs and lawn goals
  • Conduct in-person and phone consultations with prospective customers, create service plans, and close sales
  • Collaborate with the team to achieve sales goals and support seasonal marketing campaigns
  • Maintain accurate records of services, leads, and customer interactions
What We're Looking For:
  • A go-getter mentality with strong initiative and a focus on results
  • Prior experience in lawn care, landscaping, or green industry services (preferred but not required)
  • Sales experience or the ability to confidently present and communicate value to customers
  • Excellent customer service and problem-solving skills
  • A valid driver’s license with a clean driving record
  • The ability to work independently and adapt in a fast-paced, outdoor environment
  • NC pesticide license or willingness to obtain one (training available)
Why Join Us?
  • Competitive pay with performance bonuses
  • Opportunities for growth and advancement
  • Supportive team culture with ongoing training
  • Make a visible impact on properties and people
  • Be part of a company that’s focused on doing things the right way
Benefits 
  • Performance-based bonuses and spiffs
  • Fast-paced, fun, flexible, and dynamic work environment 
  • Health benefits - medical, dental, vision, long/short term disability, life, accidental, critical 
  • Paid Holidays / Paid Time Off 
  • Employer matching 401k 
  • Year-round employment with full-time hours 
  • Work truck/van is provided 
  • Training is provided to ensure success 
  • Team outings when possible

Applicants should not be impaired by recreational drugs, as the team works with dangerous equipment. We drug test before work starts and randomly after that. A thorough national background check will be performed, and applicants with a criminal history should disclose it during the phone interview. 
Compensation: Competitive; based on previous experience. Spiffs and Bonuses are available as well, based on performance.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Canopy Lawn Care is an innovative lawn treatment company that is taking a fresh approach to the green industry. We are an employee-first company that builds and maintains great-looking, healthy lawns in an environmentally responsible manner. We use technology to streamline operations and improve communications, providing an exceptional employee and customer experience. 
 
We’re reinventing the residential and commercial lawn care industry by providing year-round services to our customers. We support industry-leading crews who have the best equipment, branded trailers and uniforms, technology, and tons of encouragement from our team. We are bringing sophistication, technology, and culture to a dated and fragmented industry, making both our customers and our crews' lives better in the process. 
 
We are strong believers in company culture and have a mission to facilitate the redemption of the home services industry, for both the homeowner and the worker. Our company values (S.E.R.V.E.) are core to this mission: Strive for excellence, Exceed expectations, Represent ourselves well, Value others, and Enjoy what we do! 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





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U.S. Equal Opportunity Employment Information (Completion is voluntary)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.